Why Comfort-First Fashion Is Redefining Women’s Everyday Style in Pakistan
It’s 7 AM. You hit snooze twice. Your meeting starts in 45 minutes. You open your closet and stare at pieces that look good, but don’t feel good. The blazer that pinches. The jeans that need adjusting every hour. The sweater that’s warm but bulky by noon. Now imagine reaching for something that feels effortless…
